Apple is reportedly partnering with Google to integrate a custom version of Google's Gemini model into the next generation of Siri. According to Bloomberg, this new model will be hosted on Apple's private cloud servers and will power Siri's AI capabilities. This move signifies a shift from Apple's usual strategy of developing core technologies internally.
The decision apparently followed a competitive evaluation involving Anthropic and Google. While Anthropic allegedly offered a superior AI model, Google's proposal was more financially attractive, likely due to their pre-existing search relationship with Apple. It's anticipated that neither company will publicly acknowledge this partnership.
The updated Siri is expected to introduce AI-powered web search and other features commonly found in modern voice assistants. The custom Gemini model will provide the underlying AI functionality through Apple's user interface, without directly integrating existing Google services or Gemini features that are already accessible on Android devices. Apple is banking on this revamped Siri to address the negative perception it has garnered over the years and improve user experience. The collaboration with Google aims to provide a significant upgrade to Siri's capabilities, making it more competitive with other AI assistants in the market.
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