This year's Black Friday saw a record $11.8 billion spent online in the US, a 9.1% increase from the previous year. A significant factor driving this surge was the increased use of AI-powered shopping tools. Shoppers are increasingly turning to chatbots and AI assistants to compare prices, find discounts, and get personalised product recommendations, avoiding crowded physical stores.
The article highlights a survey showing that many consumers, particularly Gen Z and millennials, are already using AI tools for shopping. Some are even willing to let AI handle all their gift-buying to avoid stress. These younger shoppers trust AI's taste and rely on it for unique and thoughtful recommendations, sometimes even more than their own judgement. The most popular uses include getting personalised product recommendations, confirming the best deal before purchasing, and summarising thousands of reviews instantly.
Adobe Analytics reports an impressive 805% increase in AI-driven traffic to US retail sites compared to last year, coinciding with the launch of AI tools like Walmart's Sparky and Amazon's Rufus. This AI assistance is particularly helpful for shoppers on tighter budgets, facing concerns about rising prices and unemployment. AI helps them discover the best deals, although overall discount rates remained flat compared to last year. While spending surged, order volumes fell slightly, and consumers purchased fewer items per transaction, indicating more careful spending habits.
The trend sets the stage for an even bigger Cyber Monday, projected to generate $14.2 billion in sales, a 6.3% increase year-on-year, making it the largest online shopping day of the year. Electronics are expected to see the deepest discounts, along with apparel and computers.
Fuente Original: https://slashdot.org/story/25/11/30/0245229/ai-helps-drive-record-118b-in-black-friday-online-spending?utm_source=rss1.0mainlinkanon&utm_medium=feed
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