It's a tough pill to swallow for developers hoping for a more diverse iOS app ecosystem in the EU. Setapp Mobile, the alternative app store launched by Ukraine-based MacPaw, is officially closing its doors on February 16, 2026. Despite a promising open beta starting in September 2024, MacPaw has cited the "still-evolving and complex business terms" surrounding alternative marketplaces as the reason for its premature demise.
The hope was that the Digital Markets Act (DMA) would pave the w ay for a more competitive landscape, but it appears the economic realities are proving far more challenging than anticipated. One of the major hurdles is Apple's controversial Core Technology Fee. This fee has been widely criticised, with figures like Epic Games CEO Tim Sweeney describing it as "ruinous for any hopes of a competing store getting a foothold." This indicates that even with regulatory changes, the financial model for alternative iOS stores simply isn't sustainable for businesses like Setapp Mobile.
The shutdown of Setapp Mobile is a significant setback, highlighting the immense power Apple wields and the substantial financial barriers that exist for any entity attempting to offer a genuine alternative to its entrenched App Store. Developers and consumers alike will be left with fewer choices as this experiment in alternative iOS app distribution comes to an end.
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