Amazon has opened up its advanced generative AI assistant, Alexa+, to the general public through a free early access program. Previously tied to specific hardware, Alexa+ can now be accessed via a new website, Alexa.com, making it as straightforward to use as popular chatbots like ChatGPT and Gemini. This move significantly broadens accessibility, allowing anyone to experience the AI without needing a compatible device.
While the early access period's end date is yet to be announced, Alexa+ is slated to become a feature of Amazon Prime memberships, which cost $15 per month, or $20 per month as a standalone subscription. This pricing strategy suggests Amazon aims to leverage Alexa+ to boost Prime subscriptions and integrate it deeper into its e-commerce ecosystem, including grocery delivery and Whole Foods, thereby generating more revenue.
Amazon is positioning Alexa+ as a powerful household management tool, akin to its previous offerings. The new website highlights features for planning trips and meals, managing to-do lists and calendars, and controlling smart home devices. A key benefit is the persistent context and continuity, meaning all past chats, preferences, and personalisations will carry over across devices and interfaces, ensuring a seamless user experience. This new web-based interaction model complements the redesigned Alexa mobile app, promising ubiquitous access to Alexa+.
Despite a significant investment and billions of dollars spent on the original Alexa, its financial success has been elusive, though 600 million Alexa-powered devices have been sold. By incorporating sophisticated generative AI capabilities and a subscription model, Amazon hopes Alexa+ will encourage more frequent and advanced usage, leading to profitability. Despite these advancements, early reports indicate Alexa+ has experienced slower performance and occasional inaccuracies, and some previously promised features, like ordering takeout, are still missing.
Fuente Original: https://arstechnica.com/gadgets/2026/01/amazon-alexa-released-to-the-general-public-via-an-early-access-website/
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