Shopping for clothes online can be tricky, especially when you're trying to figure out how something will actually look on you. Google is now rolling out a virtual apparel try-on feature in the UK and India to help solve this problem. This new tool allows shoppers to virtually try on billions of apparel listings simply by uploading a photo of themselves. It's designed to make the online shopping experience more personal and convenient, especially during the busy festive season.
The virtual try-on feature supports a wide range of clothing items, including tops, bottoms, dresses, jackets, and even shoes. By uploading a photo, users can see how different styles and outfits would look on their body shape. This feature is powered by a custom-built AI model for fashion, which is designed to understand the human body and the nuances of clothing. The AI takes into account how different materials fold, stretch, and drape on different body shapes, aiming to provide a realistic virtual try-on experience.
To use the feature, shoppers simply need to look for the "try it on" icon on apparel product listings across Google. This allows them to experiment with new styles, and even share their virtual outfits with friends for feedback, effectively bringing the fitting room experience to their screens. This new feature aims to enhance the online shopping experience by making it more interactive and personalised, ultimately helping shoppers make more informed decisions.
Fuente Original: https://blog.google/products/shopping/virtual-apparel-try-on-uk-india/
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