Western car manufacturers who are stepping back from their electric vehicle (EV) ambitions might be playing a dangerous game. As government mandates supporting EVs begin to soften, these companies could inadvertently hand a significant advantage to their Chinese rivals, who are steadily increasing their market share in the EV sector that Western firms are choosing to de-prioritise.
Recent shifts in policy and corporate strategy highlight this trend. The EU, for instance, recently altered its 2035 ban on petrol car sales, moving to a requirement for a 90% emissions cut from new vehicles instead. This change comes as Ford announced a substantial $19.5 billion asset writedown, signalling a re-evaluation of its EV strategy, including halting sales of its all-electric F-150 pickup. In the US, the Trump administration has also seen a rollback of incentives that previously bolstered EV adoption.
Despite these headwinds and the imposition of EU tariffs on Chinese EVs in Octobe r 2024, Chinese brands have managed to capture a notable portion of the Western European all-electric car market, reaching 10.7% in the first ten months of 2025. This growth has been further fuelled by surging sales of Chinese hybrid vehicles, which are not subject to the same tariffs. The underlying economic reality is that EVs are poised to become the more cost-effective option as production scales up and manufacturing costs decrease. Therefore, any Western carmakers who slow their EV development now run the significant risk of ceding an unassailable lead to their competitors, potentially impacting their long-term viability in a rapidly evolving automotive landscape.
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