Lamborghini has announced a significant shift in its electrification strategy, opting to cancel its all-electric Lanzador SUV and focus instead on plug-in hybrid (PHEV) technology. This decision stems from a perceived lack of customer demand for pure electric vehicles within the luxury supercar segment, a market where buyers reportedly favour traditional performance characteristics and emotional engagement over the quieter, more restrained delivery of electric power.
CEO Stephan Winkelmann explained that a substantial in vestment in a full-EV model like the Lanzador, which was in development for several years, would be financially irresponsible given the current market readiness. While Lamborghini has access to electric vehicle platforms through its parent company, Volkswagen Group, the company believes its core clientele simply isn't ready for a battery-electric supercar. The brand is known for its dramatic flair, and replicating that essential 'wow' factor in an EV has proven to be a significant challenge.
This strategic pivot doesn't mean Lamborghini is ignoring environmental regulations. With Europe's stringent emissions targets, the brand still needs to electrify its offerings to remain compliant and cater to markets with zero-emission zones. The company's updated plan is to have its entire lineup consist of PHEVs by 2030. This builds upon existing hybrid models, including the Urus SUV, the Revuelto hybrid supercar, and the upcoming Temerario, which replaces the Huracán. Lamborghini has confirmed that while technologically ready for EVs, the market for them in the ultra-luxury segment isn't yet aligned with this transition.
Fuente Original: https://arstechnica.com/cars/2026/02/lamborghini-drops-ev-plan-in-favor-of-future-plug-in-hybrids/
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