The world of marketing is on the cusp of a significant transformation, and staying ahead means embracing the power of Artificial Intelligence. A recent deep dive, shared on the Ads Decoded Podcast, has unveiled three crucial AI strategies that marketers need to master to not just survive, but thrive in 2026. The core message is a call to shift focus from tedious 'busy work' to higher-level strategic thinking, driven by AI's capabilities.
One key takeaway is the need for adaptable campaigns. As search behaviours evolve, marketers can no lon ger rely on static approaches. AI Max for Search is presented as a game-changer, capable of boosting campaign performance without requiring a complete overhaul. By leveraging AI-powered features like search term expansion and dynamic text customisation, businesses can uncover incremental reach that manual efforts often miss, ensuring they capture every valuable opportunity.
Furthermore, the power of cross-platform data is highlighted as essential for fueling AI-driven audience discovery. Tools like Demand Gen are designed to connect marketers with customers at their peak engagement moments, particularly on platforms like YouTube. By effectively bridging the gap between social and search, and utilising proven goals, campaign settings, and target CPC bidding, businesses can create more impactful and relevant interactions. Finally, creative is no longer a secondary consideration; it's now the primary engine for campaign success. Utilising generative AI tools within platforms like Asset Studio allows for the efficient production, refinement, and scaling of high-quality creative assets that directly support core business objectives, making AI an indispensable partner in crafting compelling marketing narratives.
Fuente Original: https://blog.google/products/ads-commerce/ai-strategies-master-marketing-2026/
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